/ case study

Scaling Up OllyFood: Innovating Daily Nutrition

Through Our R&D in AI, ERP, and Apps

OllyFood has become a leader in the meal delivery industry, offering a scientific approach to personalized nutrition.

Founded with a mission to change the way people perceive and practice healthy eating, Olly Food has developed an innovative solution that addresses individual body needs and fitness goals.
By analyzing your physiological data, dietary preferences and lifestyle, this AI platform creates personalized meal plans.

The core concepts and mission of our organization define our fundamental values and guiding principles

OllyFood's foundation is built on two key ideas:
/ It's not realistic to think that dieting is a long-term solution.
/ The idea of "healthy" nutrition is something that's personal to each of us, but it can also be mass-marketed.
With these principles in mind, OllyFood's mission is to make healthy nutrition simple and enjoyable for everyone. By using AI to predict which dishes customers will like and making sure each menu gets a perfect nutrition score, OllyFood offers personalized meal plans that fit the unique needs of each person in local markets.

/ unique proposition_

Addressing the Growing Demand for Convenience

OllyFood caters to the rising demand for convenient and nutritious meals by delivering freshly prepared, well-balanced options straight to your door. This service eliminates the hassle of meal planning and cooking, making it effortless to maintain a healthy lifestyle.

Revolutionizing Healthy Eating Through Technology

OllyFood's app lets customers enter their personal data, goals, and preferences to get personalized meal plans. It tracks progress, offers nutritional advice, and makes it easy to share with friends and family, simplifying the user's nutritional journey.

/ challenge_

OllyFood was dealing with scaling challenges due to their fragmented and disparate processes and systems. This led to inefficiencies and increased risk of errors.
Our team was tasked with:
/ Preparing systems for multi-city expansion
/ Reducing management costs
/ Decreasing error rates
/ Improving process control
/ Enabling a full mobile experience for customers
reference the Wooo

/ solution_

As the demand for healthy meals keeps growing, OllyFood has had to deal with some big challenges related to logistics, supply chain management, and making sure food is prepared properly in production facilities.
01

Delivery Car Optimization Dispatcher

/ We implemented an optimization system using Google OR-Tools for dispatching couriers in four cities.
/ This system streamlined the manual adjustment process and became the primary tool for dispatching couriers, improving efficiency and reducing delivery times.
02

Healthy Diet Builder

/ We developed a heuristic multifactor optimization/search system and implemented a random forest algorithm for creating personalized menus for clients.
/ This system significantly reduced menu generation time to mere seconds, enhancing the overall customer experience and allowing for greater customization.
03

Visual Dish Classifier

/ OllyFood fine-tuned a ResNet-50 on the client's dataset and achieved 97% accuracy in dish classification.
/ By automating the visual quality assurance step, OllyFood was able to maintain its current food composition lane and postpone a costly production optimization project.
01

Delivery Car Optimization Dispatcher

/ We implemented an optimization system using Google OR-Tools for dispatching couriers in four cities.
/ This system streamlined the manual adjustment process and became the primary tool for dispatching couriers, improving efficiency and reducing delivery times.
02

Healthy Diet Builder

/ We developed a heuristic multifactor optimization/search system and implemented a random forest algorithm for creating personalized menus for clients.
/ This system significantly reduced menu generation time to mere seconds, enhancing the overall customer experience and allowing for greater customization.
03

Visual Dish Classifier

/ OllyFood fine-tuned a ResNet-50 on the client's dataset and achieved 97% accuracy in dish classification.
/ By automating the visual quality assurance step, OllyFood was able to maintain its current food composition lane and postpone a costly production optimization project.

/ some key takeaways_

Client Base
Total Unique Clients: Grew from 500 to 5000
Shows that we have a strong presence in the local market and that our customers trust us.
Operations
Daily Deliveries: Surged from 20 to 200
This shows how well the system is working and that it can handle a lot of daily transactions.
Financial Performance
Annual recurring revenue (ARR): Increased from $225,000 in 2019 to $900,000
Reflects strong revenue generation capabilities and business stability.
Client Base
Total Unique Clients: Grew from 500 to 5000
Shows that we have a strong presence in the local market and that our customers trust us.
Operations
Daily Deliveries: Surged from 20 to 200
This shows how well the system is working and that it can handle a lot of daily transactions.
Financial Performance
Annual recurring revenue (ARR): Increased from $225,000 in 2019 to $900,000
Reflects strong revenue generation capabilities and business stability.

ERP system was developed

Goal is to provide complete overview and control on the business and to be a single source of truth for all business modules and their coordination
Production
Warehouse
Delivery
/ Driver profiles
/ Addresses
/ Address dispatchers
/ Routing plan generators
Finances and accounting
/ Financial statements management
/ Account balances
/ Labor management
Customers
Intelligence
Techs
Dieting
Payment hub
Client Web Application
Client iOS and Android Applications
Driver Web, iOS, Android Applications
AI Delivery Car Optimization Dispatcher
AI
Production
/ What dishes in which sequence should be produced by the manufacturing line
/ Packing line requirements
/ Quality Assurance checklists generation
Warehouse
Delivery
/ Driver profiles
/ Addresses
/ Address dispatchers
/ Routing plan generators
Finances and accounting
/ Financial statements management
/ Account balances
/ Labor management
Customers
/ Customer profiles
/ Phone calls and recordings
/ Emails
/ Messaging
/ Marketing campaigns
/ Bot automations
Intelligence
/ Reports
/ KPI
/ Alerts
/ Goals
Techs
/ PHP October CMS, PHP Laravel, d3.js, Node.js, AWS Lambda, Django, AWS ECS, AWS S3, AWS EMR, AWS ECS (Fargate), AWS SNS, AWS SQS
/ PostgreSQL, Redis
/ SMS dispatching
/ Google Or-Tools, Google Distance Matrix
Dieting
/Menu construction and validation for every client
Payment hub
/ Integration with Liqpay, Platon, direct bank payments and direct card payments automation
Client Web Application
/ React.js, Redux, React Hooks, Redux-Saga, GraphQL, Node.js
Client iOS and Android Applications
/ Capacitor.js, React.js, Redux, React Hooks, Redux-Saga
/iphone.apkpure.com/app/
olly-
food/com.ollyfood.client
Driver Web, iOS, Android Applications
/ Track drivers geolocation
/ Send triggers to API when driver is arriving or late
/ Cash payments management system
/ Routing list for driver
/ Commenting delivery addresses
/ React.js, Redux, React Hooks, Redux-Saga
AI Delivery Car Optimization Dispatcher
AI
‍

OllyFood has developed a user-friendly app that was available on the web, Apple Store, and Google Play Store.

This app allows customers to create their own personalized menu and select specific options like gluten-free meals with just a few taps. Orders can be placed with a single click in four cities across Ukraine, eliminating the need for phone calls.

/ results_

Thanks to the strategic initiatives and solutions provided by WebLab Technology, OllyFood has achieved remarkable results.
App-only delivery: No phone calls.
Complete automation of processes
AI has allowed us to optimize processes and boost turnover.
Scalability: The business could scale to any number of regions.
Increased customer satisfaction and loyalty thanks to reliable delivery services, high-quality meals, and personalized menu options.
Expanded market presence and brand recognition.
Positive impact on customers' health and fitness goals, as evidenced by testimonials and success stories from satisfied customers.
Complete automation of processes
AI has allowed us to optimize processes and boost turnover.
Scalability: The business could scale to any number of regions.
Increased customer satisfaction and loyalty thanks to reliable delivery services, high-quality meals, and personalized menu options.
Expanded market presence and brand recognition.
Positive impact on customers' health and fitness goals, as evidenced by testimonials and success stories from satisfied customers.
App-only delivery: No phone calls.
Complete automation of processes
AI has allowed us to optimize processes and boost turnover.
Scalability: The business could scale to any number of regions.
Increased customer satisfaction and loyalty thanks to reliable delivery services, high-quality meals, and personalized menu options.
Expanded market presence and brand recognition.
Positive impact on customers' health and fitness goals, as evidenced by testimonials and success stories from satisfied customers.

/ what our clients say_

“Business-focused background firmware”

Ms. Stanley Bode
Analyst

“Business-focused background firmware”

Ms. Stanley Bode
Analyst

“Business-focused background firmware”

Ms. Stanley Bode
Analyst

“Business-focused background firmware”

Ms. Stanley Bode
Analyst

“Business-focused background firmware”

Ms. Stanley Bode
Analyst

“Business-focused background firmware”

Ms. Stanley Bode
Analyst

“Business-focused background firmware”

Ms. Stanley Bode
Analyst

“Business-focused background firmware”

Ms. Stanley Bode
Analyst